The Historic Excellence of Tissot Watches
Tissot boasts itself to be one of the oldest and finest brands in the watchmaking industry. It was founded in 1853 by Charles-Félicien Tissot, with his son Charles-Émile Tissot. Since then, they came to build one of the most reliable luxury brands which produces the most precise, elegant, and sought after watches in the world.
The Rich History Of Tissot Watches
Tissot watches originated in Le Locle in the Jura Mountains of Switzerland, a country acclaimed and popular for creating the most luxurious timepieces. The brand prides itself in being a group where real craftsmen invest their time and effort in making each timepiece. Naturally inclined to detail, these expert watchmakers make sure that the watches are carefully designed to record time as accurately as possible and to last a lifetime.
Being “Innovators by Tradition,” the company’s slogan, Tissot started making a name for itself by introducing to the market the first mass-produced pocket watches. It has then continued making innovative models. This includes the world’s first nonmagnetic wristwatch, the world’s first watch to display 24 time zones, the world’s first watch with a case made of granite and of wood, and the world’s first plastic mechanical watch, among many others. Recently in 2014, Tissot has introduced the first solar-powered tactile watch.
Since 1983, Tissot has been a member of the world’s largest watch producer and distributor, The Swatch Group, Ltd. It has also been the official timekeeper of several sports leagues and events, such as FIBA, MotoGP, and the world championships of fencing, ice hockey, and cycling. Some of its brand ambassadors include Swiss motorcycle racing superstar Thomas Lüthi, MotoGP rider Nicky Hayden, and professional basketball player Tony Parker. Famous personalities such as Elvis Presley, Grace Kelly, and Nelson Mandela had also worn Tissot watches.
Today, Tissot watches can be found and purchased in 160 countries worldwide.
With Tissot Watches, Luxury Is Affordable
The reasons that people invest a good deal of money on luxury watches are varied. The most common is that luxury watches like Tissot watches are known to be the most reliable in accurate timekeeping that can last for decades with only a few tune-ups needed. Second, they are good investment pieces. Depending on the material of the watch, or what precious stones are in it, their value in the market almost never goes down even in many years’ time. Luxury watches can then be considered as valuable pieces of heirloom which can be passed among generations in the family. Lastly, luxury watches are a subtle statement of refined taste—classy but not flashy.
This does not mean, however, that luxury watches are unobtainable. Tissot watches are, in fact, one of the most affordable among the Swiss brands, while still maintaining excellence which has already been proven for centuries.